Founder portrait

Hamza Al Fadel

Founder & CEO

About

I'm passionate about health - it's our most valuable asset, yet too often we neglect it. I've seen this firsthand in my own life and in the lives of my friends and family.

There's a lot of noise out there when it comes to nutrition and fitness - fads, conflicting opinions, and complicated advice. At my simple health, we cut through the noise and make tracking your nutrition as simple as possible.

My time at Meta and Amazon showed me how powerful technology can be when applied to meaningful problems. And there's no problem more meaningful than helping people live healthier, happier lives. This is why I'm building tools that make the journey to better health feel natural and effortless.

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